Many people believe that the only way to make a business a success is by being aggressive in promotion, sales and marketing; but how many people buy from a company who captivate them by their pure passion and enthusiasm for the product that they’re selling – in fact it almost seems to sell itself and makes buying from a company like this a pure pleasure.
Distributor of award winning Champagne De L’Argentaine, Jansens UK, are one such company. Not only do they have remarkable entrepreneurial spirit but their self-confessed personal adulation for the Champagne area of France and indeed of Champagne itself, shines through in all of their communications. The range of Champagne De L’Argentaine were the first products they started to distribute in the UK but continuing in it’s success they have since added a range of exquisite Single Malt Whiskies and many other delicacies from the Champagne region.
With colleagues and friends located in the heart of the region Kevin and Louise Jansen, founders of Jansens (UK) Ltd, have access to a wealth of products and services first hand with a work ethic intention of protecting the passion and quality of which the region is built upon. They first started the company in 2006 and broke into the UK market with Champagne De L’Argentaine, which won two major awards within the first year - the Rosé with the prestigious top Prix D'excellence with the Réserve Spéciale picking up a Prix des Vinalis.
The launch party was held at the exclusive Sloane Street Boutique Shanghai Tang and thereafter to the public at the BBC Good Food Show. At the beginning of this year Champagne De L’Argentaine could be found at the London Boat Show where the brand aligned itself with ‘Hells Kitchen’ star and celebrity chef Stein Smart. The profile of Champagne De L’Argentaine was raised even further when top fashion magazine eve chose the brand to award their Beauty Winners with magnums of Champagne and in March this year sponsored the Daily Mail Group YOU VIP Champagne Lounge at The Vitality Show at London Olympia.
Kevin Jansen says, “We pride ourselves on having a fresh, honest approach to the way we work; there’s no hidden agenda but we strive to align quality with quality in all that we do and no matter what size the order, we endeavor to deliver the same professionalism and attention to detail in our service.”
Locally, Champagne De L’Argentaine has also been aligning itself with quality – having just been taken on by an award winning gastro-pub in the heart of the Leicestershire countryside and is used by exclusive Nottingham city jeweler Stuart Thexton; both companies recognized the same passion in what they do with Jansens (UK) Ltd and who also ally themselves with companies who align quality with quality.
With the Champagne De L’Argentaine taking off so well Jansens (UK) Ltd have also just launched in the UK market a range of exclusive Guillon Single Malt Whiskies. Louise Jansen explains, “Since launching the Whiskey we are talking to carefully selected retailers who specialize in these types of beverages. There are many businesses out there that have customers that demand that something extra special and we are pleased to say that our product is just that! Selling a Whiskey from the Champagne region of France has caused a great amount of interest.”
Jansens (UK) Ltd promote their exclusive products in a subtle and stylish way – more of a whisper than a whoop - keeping the message in line with the branding quality and avoiding aggressive sales techniques at all costs! Promotion of Champagne De L’Argentaine is by select sponsorship whether it be exhibitions, shows or high profile events such as the Boat Show and sales carried out through their carefully selected retailers or through their recently launched online shop.
Kevin Jansen continues, “It is no doubt that the internet is important to us as we find that our clients are probably as interested in the origin, production and history of the products than the price. Obviously this is what we love as we are selling to people who have a common interest, or in some cases, infatuation, with exquisite Champagne! Our website holds more detailed information on all our products and events or outlets where they can be found but the Online shop opens even more of a gateway to the UK with products never before seen in the UK.
This year will Jansens hope to bring in more specialist products from this region – I think we should think ourselves lucky that they are so dedicated.
For all enquiries please call us on 0115 946 9409 or email enquiries@jansensuk.co.uk
